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About The Book
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Environmental Social and Governance (ESG) investing has surged into a $50 trillion market reshaping global finance—but is it truly driving sustainable change or just another overhyped trend? This book takes a deep dive into ESG investing cutting through the noise to distinguish real impact from marketing gimmicks. It explores how ESG ratings work—and why they often fail to measure genuine sustainability the greenwashing problem where companies mislead investors with false claims and the real win