Essential Knowledge for the Aspiring Media Professional

<p><em>Essential Knowledge for the Aspiring Media Professional</em> provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.</p><p>The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. </p><p>This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content. </p> <p>Acknowledgements</p><p>Preface</p><p>1. Pre-Production and Planning</p><p>Part One: Assessing the Project</p><p>Part Two: Notes on the Creative Process</p><p>Part Three: Determining the Project Aesthetic</p><p>Historical/Cultural Influences</p><p>Film Influences</p><p>Popular Music</p><p>Design as Influenced by Technology</p><p>Detail, Design, Direction</p><p>Try This!</p><p>2. Technical Considerations</p><p>Frame Size</p><p>Frame Dimension</p><p>Frame Rates</p><p>Frame Characteristics</p><p>The Nature of Video Files</p><p>The Nature of Audio Files</p><p>The Nature of Still Images</p><p>Orders of Magnitude for Data</p><p>Scopes and Reference Devices</p><p>Storage Considerations</p><p>Try This!</p><p>3. Location ProductionSituational Awareness</p><p>Mechanical Competence</p><p>Sociability</p><p>Organization and Responsibility</p><p>Preparing for Location Production</p><p>Cameras and Camera Support Equipment</p><p>Lighting</p><p>Studio-Based Lighting</p><p>Location Audio</p><p>“Care and Feeding” of the Microphone</p><p>Showtime! Or, What Should Occur During and</p><p>Immediately Before Location Production</p><p>Location Selection and Preparation</p><p>Proximity to Civilization</p><p>Official Permissions and Courtesies</p><p>Working With What You Have</p><p>Location Hierarchy: Who’s in Charge?</p><p>Multitasking</p><p>Lights, Camera, and Other Stuff</p><p>After the Shoot</p><p>Notes on Studio Production</p><p>The Nature of Studio Production</p><p>Studio Elements and Personnel</p><p>Control Room Elements and Personnel</p><p>Communication</p><p>Try This!</p><p>4. Post-Production Procedures</p><ol> <p>Part One: The Pre-Edit</p> <p>A Note About Music</p> <p>Part Two: Planning the Edit</p> <p>Part Three: The Editing Process</p> <p>Leftovers: Saving the Edit for Later</p> <p>Presentation and Evaluation</p> <p>Try This!</p> </ol><p>5. Now What? Career Opportunities and Considerations</p><p>Final Thoughts</p><p>The Television Affiliate</p><p>The Film IndustryProduction Houses</p><p>Creative Boutiques and Agencies</p><p>Corporate Environments</p><p>Government and Education</p><p>Sports</p><p>Houses of Worship</p><p>Event Production</p><p>Hybrid and Hyperlocal Media</p><p>Self-employment</p><p>Emerging Technologies</p><p>Marketability: You Are Your Own Product</p><p>Make Getting a Job Your Job</p><p>Demo “Reels,” Social Media, and Online Promotion</p><p>Social Media and Maintaining an Online Presence</p><p>“Analog” Materials</p><p>Suggested Order of Resume Components</p><p>Maintaining a Career</p><p>Final Thoughts</p><p>Try This!</p><p>Index</p>