Essential McLuhan

<p><em>Essential McLuhan</em> brings together in one concise volume key writings by Marshall McLuhan the hugely influential guru of the mass media. Today in a communications environment transformed by the rapid spread of electronic media McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.<br>This comprehensive collection includes extracts from McLuhan's famous books <em>Understanding Media</em> and <em>The Gutenberg Galaxy</em> as well as selections from his other books articles correspondence interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work and a full bibliography of writings by and about McLuhan.</p>