ESSENTIALS OF ECOMMERCE MARKETING

In recent years there has been an expansive global change in business firms markets and consumer behaviour. In the next 10 years e-commerce is projected to continue growing at a high rate becoming the burgeoning form of commerce in the world. Recent technologies have created a well-informed consumer and a manager who is equipped with up-to-the-second information. Communities have sprung up and supply chains have been redesigned. The book contains ten chapters each chapter covers sub-topics in E-commerce. Many of the important issues have been included. Security issues of electronic payments systems are a key issue which has been elaborated in a detailed manner. This material addresses some issues in E-commerce. The author takes this opportunity to welcome readers to your education on E-Commerce. Preparing this book material has been a lot of a good experience for the author and sincerely hope that readers get a lot out of it. The author has tried to be balanced in presenting both the advantages and disadvantages of some of the new ideas.  Readers are to adopt a similarly open and critical stance when reading this book.