English
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About The Book
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<p>This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367773427
Publication Date
-01-09-2022
Pages
-458
Weight
-905 grams
Dimensions
-174x246x24.3 mm
Imprint
-TAYLOR AND FRANCIS GROUP LIMITED
