Essentials of Mass Communication Theory

Using illustrations from popular genres - in particular film and television - Arthur Asa Berger combines his in-depth knowledge of the mass communications field with his characteristic ability to translate complex theories and models into comprehensible terms and accessible language. The text concludes with suggestions for further work and discussion - designed to help the student further contemplate the implications and applications of mass communication theory and contains an up-to-date bibliography. Essentials of Mass Communication Theory is an excellent introduction for students of communication and media studies.