Document from the year 2017 in the subject Business economics - Business Management Corporate Governance grade: 20 University of Malta (Edward de Bono Institute) course: Innovation & Entrepreneurship language: English abstract: This work summarizes the case from Ivey School General Mills Canada: Building a Culture of Innovation (B) analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.
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