This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance. It avoids the use of technical jargon. Chapter 1 Introduction to Principled Ethics; Chapter 2 Respect for Intellectual Property; Chapter 3 Respect for Privacy; Chapter 4 Fair Representation; Chapter 5 Nonmaleficence;
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