Ethnocentrism

<p><i>Ethnocentrism </i>works to reinvigorate the study of ethnocentrism by reconceptualising ethnocentrism as a social psychological and attitudinal construct. </p><p>Using a broad multidisciplinary approach to ethnocentrism the book integrates literature from disciplines such as psychology political science sociology anthropology biology and marketing studies to create a novel reorganisation of the existing literature its origins and its outcomes. </p><p>Empirical research throughout serves to comprehensively measure the six dimensions of ethnocentrism—devotion group cohesion preference superiority purity and exploitativeness—and show how they factor into causes and consequences of ethnocentrism including personality values morality demographics political ideology social factors prejudice discrimination and nationalism. </p><p>Ethnocentrism is fascinating reading for scholars researchers and students in psychology sociology and political science. </p>