Ethnography and Virtual Worlds

<p><b>A practical guide to the ethnographic study of online virtual worlds</b><br><br><i>Ethnography and Virtual Worlds</i> is the only book of its kind&#151;a concise comprehensive and practical guide for students teachers designers and scholars interested in using ethnographic methods to study online virtual worlds including both game and nongame environments. Written by leading ethnographers of virtual worlds and focusing on the key method of participant observation the book provides invaluable advice tips guidelines and principles to aid researchers through every stage of a project from choosing an online fieldsite to writing and publishing the results.<br></p><ul><li>Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds both game and nongame</li><li>Draws on research in a range of virtual worlds including Everquest Second Life There.com and World of Warcraft</li><li>Provides suggestions for dealing with institutional review boards human subjects protocols and ethical issues</li><li>Guides the reader through the full trajectory of ethnographic research from research design to data collection data analysis and writing up and publishing research results</li><li>Addresses myths and misunderstandings about ethnographic research and argues for the scientific value of ethnography</li><br><br></ul>