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About The Book
Description
Author
Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business sociology anthropology and education.
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Details
ISBN 13
9780761969464
Publication Date
-01-06-2005
Pages
-268
Weight
-477 grams
Dimensions
-156x234x15.88 mm
