Ethnography for Marketers
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About The Book

Ethnography with its focus on observed everyday behavior is quickly becoming the method of choice to identify unmet needs stimulate novel insights create strategies and develop new ideas. Hy Mariampolski author of Qualitative Market Research: A Comprehensive Guide (Sage 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers’ thoughts and behaviors.
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