Euphemisms as a Means of Manipulation in the Language of News Media

Euphemia is a complex universal communicative phenomenon in its structure being a diverse linguistic phenomenon that plays an important role in the history of the development of society. Euphemisms are a reflection of moral and spiritual culture value attitudes peculiarities of thinking and worldview of an individual and an ethnocultural community. Euphemia is a universal multidimensional phenomenon with its own cultural social historical psychological and linguistic specificity the study and analysis of which are the main tasks of this work. In the linguistic bibliography there are many definitions of euphemisms that reflect certain functions of the phenomenon. Some definitions give a broader description of a given linguistic phenomenon while others on the contrary and are narrower. As a result of the analysis it is possible to conditionally subdivide the studied definitions into three groups according to the functions of euphemisms reflected in them which contributes to a deeper understanding of the essence of this phenomenon.