English
Hardback
₹14779
₹17183
13.99% OFF
(All inclusive*)
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Looking to place a bulk order? SUBMIT DETAILS
Piracy-free
Assured Quality
Secure Transactions
About The Book
Description
Author
<p>This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour with special attention given to the phenomenon of social proof which is the basis of social media recommendation marketing and word of mouth (WOM) marketing.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367646523
Publication Date
-25-11-2021
Pages
-192
Weight
-373 grams
Dimensions
-156x234x11.86 mm
Imprint
-Routledge
