Evaluation of the Marketing Strategy of Tesla Motors Inc

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing grade: 10 University of applied sciences Cologne language: English abstract: Tesla Motors Inc. is a car manufacturer which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves Tesla confuses competitors utilities and marketing agencies.Therefore this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover the objective of this assessment is to find out whether this strategy is useful or if it should be changed.The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore the focus will be again on the company's domestic market: the United States of America. Furthermore only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.