Event Management

The book Event Management takes astrategic approach to managing events bycombining two areas of research:unexpected environmental events likecrises or risks and organized events liketrade fairs and conferences. Therefore itoffers a thorough and informative overviewof the festival and event field coveringsocial and intangible influences consumerpsychology legal environment planning and policy frameworkphilosophy research methods and more. The book is particularlyrelevant to professionals in the business event planning andmarketing industries as it covers topics like digital marketing artificialintelligence and event tourism.