Event Management

The book Event Management takes astrategic approach to managing events by combining two areas of research:unexpected environmental events like crises or risks and organized events like trade fairs and conferences. Therefore it offers a thorough and informative overview of the festival and event field covering social and intangible influences consumer psychology legal environment planning and policy framework philosophy research methods and more. The book is particularly relevant to professionals in the business event planning and marketing industries as it covers topics like digital marketing artificial intelligence and event tourism.