Event Planning and Management

<p><b>Learn how to plan deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.</b> <p/>Written by authors with extensive industry experience of working on a wide spectrum of events this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout <b><i>Event Planning and Management</i></b> offers a structured formula for all types of events from their initial planning to final evaluation. <p/>Without assuming prior subject knowledge or experience this fully updated third edition of <b><i>Event Planning and Management</i></b> provides a renewed focus on virtual and hybrid events which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games Expo 2020 Dubai and The American Heart Association (AHA) conferences accompanying online resources include lecture slides activities self-test questions and web links. This is an indispensable resource for students studying events-related modules as well as early-stage practitioners and aspiring events managers.</p>