Event Planning and Management

<p><b>Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? <i>Event Planning and Management</i> is <i>the </i>comprehensive guide for facing the new wave of live brand and customer experiences</b> <p/> Written by authors with extensive industry experience this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival) this book offers a structured practical approach to all types of events from the initial planning to the final evaluating stages. <p/> Now fully updated this third edition of <b><i>Event Planning and Management</i></b> provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism as well as new models such as the Cultural Risk Assessment and further case studies. Accompanied by a host of downloadable resources this book is the ideal end to end resource for students studying event planning modules and certifications marketing and PR professionals.</p>