Event Tourism and Cross Cultural Communication

This book is designed to provide an in-depth knowledge and understanding of the existing issues of Event tourism with special focus on Meetings Incentives Conventions and Exhibitions (MICE) and Cross Cultural Communication. It includes perspectives on new developments and insights into the relationship between MICE and Cross Cultural Communication dealt with at both global and regional levels and uses numerous industry related example. Special focus is laid to India as a Global Conventions Destination Prospects and Strategies ? A case study.