Executive Engagement Strategies

<p><strong>Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term sustainable mutual value.</strong></p><p>When it comes to buying and selling complex high value products and services people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll IT property maintenance and communications technology. For the companies that provide those services winning the business can mean huge multi-year multi-million contracts. <strong><em>Executive Engagement Strategies </em></strong>is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people messages and communication channels.</p><p>Highly practical <strong><em>Executive Engagement Strategies</em></strong> provides a clear step-by-step process to capture the attention of busy c-suite executives and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples it will help readers know what to say and when and how to say it to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions it is the only resource you'll need to build truly customer-centric engagement with core decision makers.</p>