Dont buy another exhibit display until you read this book!Stop wasting money on displays that arent effective or worse yet could damage your company brand. Inside this guide youll discover how you can: - Avoid the most common -- and not always obvious -- mistakes in exhibit design - Craft a memorable and effective theme - Speak your audiences language and give them what they want - Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level - Get