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About The Book
Description
Author(s)
Taking an innovative and interdisciplinary approach Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption and how cultural attitudes have changed over time. Different types of shopping experiences are described and anecdotes and illustrations demonstrate strategies for success. Incisive sensory and entertaining the text provides exciting new concepts for understanding this global phenomenon.
Piracy-free
Assured Quality
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Sustainably Printed
Details
ISBN 13
9781501364150
Publication Date
-23-01-2020
Pages
-482
Weight
-1124 grams
Dimensions
-215.9x279.91x25.36 mm
