Export Planning

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method following a 10 - step approach to create your international marketing plan It will enable you to:-Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing logistics organisation and finance;-Put together a sound line of reasoning from strategy to implementation.This book provides you with: -An Export Planning - Model: a framework to develop your International Marketing Plan;-4 phases showing you how to set up an Export Policy Export Audit Export Plan and Export Roll-out;-10 steps and 5P's for export which can be used as a toolkit;-A checklist to review whether you are ready for export;The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product performance partners people and perseverance. A book for practitioners and thinkers; students and managers.