Exporting

<b>This book equips readers to optimize genuine export opportunities.</b><p>Globalization or international development is more vital than ever for business survival let alone growth. This book equips readers to optimize genuine export opportunities.</p><p>It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research adopts the right attitude and develops a comprehensive strategy.</p><p>Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation comprehensive communication portable protected branding high-performance tradeshows optimized go-to-market channels fit-for-purpose internal organization and controlled effective cashflow.</p><p>This concise book serves time-starved small to medium enterprise (SME) entrepreneurs owners and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.</p>