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About The Book
Description
Author
<p>Eye tracking is a widely used research method but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners&#8212;offers step-by-step advice on how to plan prepare and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.</p>
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Details
ISBN 13
9781933820101
Publication Date
-15-11-2013
Pages
-322
Weight
-438 grams
Dimensions
-152x229x22.23 mm
