FACTORS INFLUENCING SOCIAL MEDIA IN MANAGING CORPORATE REPUTATION

Social media has changed the dynamics of communication and it has become the present truth mantra for information exchange. Social media has in quick succession grown exponentially to reach out to millions of masses than traditional communication media. The question no longer borders on the need for the organization to use social media but on the dynamics of how to establish an online reputation. Management of corporate reputation for organizations on social media cannot fully be effective without establishing influencing factors. Hence the two objectives of this book are to establish factors influencing social media in managing corporate reputation for Christian organizations and at the same time to establish whether there is any relationship among these factors.