Factors Influencing the Rural Customers towards Online Shopping

The main aim of the study is to identify the factors influencing online buying behavior of the rural consumer. The study intends to find answers to most preferred website prime products purchased by rural consumers and various dimensions of rural consumers in the study area. The present study is based on the opinion of rural consumer. Opinion and the suggestions from the respondents incorporated herein would provide guidelines for future course of action to be followed by online retailers.