Factors that influence on B2B IT website's effectiveness

About The Book

Essay from the year 2016 in the subject Communications - Public Relations Advertising Marketing Social Media course: Digital marketing language: English abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website's effectiveness this paper is organized as follows. First types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website's effectiveness.
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