FALL: 16 Reasons why 90% of Start-ups Fail

Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. Ive met people who dont want to try for fear of failing. - J.K. RowlingDr. Harrison outlines the reasons for the failure of so many start-ups in the age of innovation disruption and digitalization.Most everyone wants to discuss business success stories and the achievements accomplishments and triumphs yet few want to acknowledge failure and disappointment. Dr. Harrisons first book discusses the importance of acknowledging failure learning from defeat and accepting the consciences of bad decisions. It is only once you recognize accept and learn that you can build strategies to avoid disasters and lessen the impact of such situations.In the rapidly evolving world of start-ups many things change yet key elements also stay the same. FALL: 16 Reasons Why 90% of Start-ups Fail provides an invaluable and practical guide to understanding and avoiding the most common mistakes founders make. You will learn: The importance of funding and how to avoid the pitfalls of funding your start-up.How to ensure that you are not building the wrong product for the wrong market in the wrong time with the wrong team and partners.How to avoid failure by addressing your competition.How a lack of passion focus and energy can lead to even the best products failing.How not listening to others seeking advice and pivoting at the right time can have catastrophic consequences.How not listening to customers can have irreversible disastrous and irreparable results.Not taking sales and marketing with the appropriate seriousness will most likely result in collapse.And finally: How exhaustion fatigue and burn out are leading indicators for other underlying issues and will result in eventual downfall.