Fan Motivations and Alexithymic Characteristics in Iranian Football

The present book represents comprehensive research on football fans from Iran football being the most popular sport in Iran. In this study we first tried to investigate the motivations of Iranian fans to watch football games in the stadium. The second part of our research examined the relationship between these motivations and the alexithymic characteristics of the fans. Alexithymic characteristics were chosen because they can affect the behavior of Iranian fans (as sports consumers) due to the specific problems that prevail in the country. The authors tried to do this research and write the present book in order to provide appropriate solutions to the problems of those interested in this popular sport.