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About The Book
Description
Author
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare meaning “to bewitch or hold captive so othe
Details
ISBN 13
9780062206480
Publication Date
-26-04-2016
Pages
-352
Weight
-424 grams
Dimensions
-152.4x228.6x22.59 mm
Details
ISBN 13
:
9780062206480
Publication Date
:
26-04-2016
Pages
:
352
Weight
:
424 grams
Dimensions
:
152.4x228.6x22.59 mm
Publisher