What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class gender sexual and social identities.Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist psychoanalytic and feminist theory Barnard addresses the ambivalent status of fashion in contemporary culture.