Fashion Business

<p>This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.</p> <p></p> <p>Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations - including Off-White Nike and Zara as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points.</p> <p></p> <p>Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion.</p>