FASHION FORECASTING IN INDIA
by
Dr Satyaki Roy| Dr Divya Hiran| Dr Dilendra Hiran Format
English
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About The Book

Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles attitude and culture in particular music sport cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such asstudying market conditions noting the life style of the people researching sales statistics evaluating popular designer collections surveying fashion publications observing street fashions etc.
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