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English
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About The Book
Description
Author(s)
Written by marketing experts this authoritative and comprehensive full-colour textbook made up of both accessible research and theory real-world examples and case studies including Prada Gucci and Burberry provides students with an overview of the global fashion industry and fashion marketing strategy branding communications retailing and distribution as well as the psychological factors involved in consuming fashion and luxury.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹17971
Out Of Stock
All inclusive*
Details
ISBN 13
9781526419248
Publication Date
-14-04-2022
Pages
-410
Weight
-826 grams
Dimensions
-191x235x23.81 mm
