Fashion Merchandising

<p><span style=color: rgba(34 34 34 1)>Now in its second edition this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.</span></p><p><br></p><p><span style=color: rgba(34 34 34 1)>The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.</span></p><p><br></p><p><span style=color: rgba(34 34 34 1)>The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability supply chain management e-Commerce and the international perspectives of the merchandiser role.</span></p><p><br></p><p><span style=color: rgba(34 34 34 1)>Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.</span></p><p><br></p><p><span style=color: rgba(34 34 34 1)>New to this Edition:</span></p><p><span style=color: rgba(34 34 34 1)>- New focus point materials</span></p><p><span style=color: rgba(34 34 34 1)>- New chapter on Sustainability co-authored with Hannah Middleton</span></p><p><span style=color: rgba(34 34 34 1)>- New activities and suggested reading lists</span></p><p><br></p><p><span style=color: rgba(34 34 34 1)>Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.</span></p>