Fashion Promotion

<p><i>Fashion Promotion</i> is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea the impact of blogging and street style sites digital fashion online and offline marketing techniques creating the vision behind a brand and public relations. <p/>From marketing PR and collaboration to creating brand visuals Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication in order to engage with consumers in new and exciting ways. <p/>The new edition covers the impact of mobile on fashion retail transactions and marketing the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.</p>