Fashion Time Language

About The Book

Fashion is a system through which individual and collective representations of body and identity are made. Covers garments and decorations on the skin create the body forge it in its being in the world. The clothed body is a combination of signs which include garments hair-style make-up tattoos and decorations: in other words everything that makes the body a cultural element and not simply a natural element. Time and language are the main forms of fashion: through fashion we see how time passes and fashion speaks via its multiple signs. As an example let's think of how the tight connection between music cultures sub-cultural styles and fashions in the Sixties changed the perception of fashion itself in daily life: miniskirts jeans and casual clothes became at the same time the symbol of an era as well as of the timeless features of culture and imagination. Fashion has a twofold nature: on the one hand it marks the contact areas between the clothes and the body activating the senses; on the other hand it places the individual's body within the social one.
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