Fashioning Identity

We dress to communicate who we are or who we would like others to think we are telling seductive fashion narratives through our adornment. Yet today fashion has been democratized through high-low collaborations social media and real-time fashion mediation complicating the basic dynamic of identity displays and creating tension between personal statements and social performances. <br/><br/><i>Fashioning Identity</i> explores how this tension is performed through fashion production and consumption by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore' and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases the role of time gender age memory novelty copying the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis' seminal concept of 'identity ambivalence' in <i>Fashion Culture and Identity</i> (1992) Mackinney-Valentin argues that we are in an epoch of 'status ambivalence' in which fashioning one's own identity has become increasingly complicated.