Fashioning Memory

The valuing of old clothes as vintage+? and the recollection of the sartorial past whether through second-hand consumption or the wearing of new old-fashioned clothes has become a widespread phenomenon. This book illuminates sartorial and bodily engagements with memory and time through the temporal and nostalgic potency of fashion and what this means for contemporary wearers.<br/><br/>Based on in-depth ethnographic research including participant observation and interviews with sixties enthusiasts in Germany who relocate British mod style into the twenty-first century Jenss examines the practices and experiences that are part of the sartorial remembering of the sixties +? from hunting flea markets and eBay to the affect of material and mediated memories on vintage wearers.<br/><br/>Jenss offers unique insights into the fashioning of time cultural memory and modernity tracing the history and current appeal of vintage in fashion and youth culture and asking: what kind of experiences of temporality and memory are enacted through fashion? How have evaluations of second-hand clothes shifted in the twentieth century? <i>Fashioning Memory</i> provides a unique insight into the diverse use of fashion as a memory mode and asks how style is remembered performed transformed and reinvested across time place and generation.