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About The Book
Description
Author
It doesnt matter if youre an entrepreneur CEO politician campaigner or a combination of all these things. If youre reading this book then Im going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers magazines online basically everywhere - and fast.But PR agencies suck. They trade on fear. They tell you that you cant do it yourself. That its too complicated. But thats all bollocks - and its precisely why you only get to see the PR agencys MD once right at the start. After that theyre dust and once youve signed you get to deal with a 22-year-old account manager with bum fluff.This book lifts the lid. Its everything PR agencies wont tell you. Because take it from me - a senior long-in-the-tooth behind-the-scenes media operator - when you know what works and what doesnt PR is actually quite simple.Fast PR is the book I always wanted to read when I started my own career. Its well over a hundred brand new genuinely practical PR ideas for motivated intelligent people - like you. Theres no waffle and its not patronising. Its not full of crappy jargon and it doesnt mince words. Its just sound no-nonsense stuff that delivers real results. Ive worked really hard to make this book as short and accessible as possible - and all the ideas insights tips and tricks in this book are real. They work for my clients. And they will work for you too.The book also has additional exclusive advice and insights from senior figures in the media world. Ive met and interviewed these people for my Media Masters podcast and theyre all major players. Theyve either already changed the direction of the media or are currently busy shaping its future.Anyone can learn how to do their own PR - get in the press on TV and radio and get results. You dont need a PR agency. All you need is this book a computer your mobile phone... and some ambition.