FasTrack Step-by-Step Process: Phase 8 - Globalizing the Company's Strategy and Strategic Profile (Fastrack Export Step-By-Step Process)
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About The Book

FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights in-depth guidance and tools to globalize the companys strategies and strategic profile. It includes 25 instructional process worksheets.This volume assists the companys leadership to identify the global strategic players in its industry assess the forces that are globalizing its industry match and balance these forces with the companys strategies and globalize its strategic profile - thrust for future growth core competencies vision and mission.FasTracks Phase 8 volume helps a company integrate its domestic and country-based strategies into a single coordinated worldwide and globalized strategy. The company develops a strategic fit between its strategic profile and its current and future global environment.
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