F!!CK Your Formula

Youve seen the headlines before: 10 tips guaranteed to boost your conversion rate!The only branding blueprint youll ever need!5 steps to hacking Facebooks algorithm!The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though brands achieve the best results when rulebooks get tossed out. Somethings gotta give. So what can you expect from two marketers putting their own industry on blast? For starters youll learn the power of dissent and the pitfalls of best practices. But most importantly youll see why following rules isnt all its cracked up to be. In fact it might be the worst marketing decision youll ever make.