Fearless Pricing

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>How much money are you leaving on the table?</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can do the same thing for cheaper? Does fear of losing customers and sales volume cause your team to underprice and over-discount?</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>It's time to break free from fear-based pricing and earn the profits that reflect the true value you've worked hard to create. </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Fearless Pricing</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> provides the tools strategies and mindset shifts your team needs to price with confidence and command higher margins.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Speaker author and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples actionable strategies and powerful insights </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Fearless Pricing </em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>is your blueprint for transforming how you think talk and make decisions about pricing.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In this book you'll learn how to:</span></p><p></p><ul><li><strong style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)>Ignite Your Team:</strong><span style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)> Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability.</span></li><li><strong style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)>Own Your Value:</strong><span style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)> Develop the mindset and language to confidently articulate your value to customers without apology.</span></li><li><strong style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)>Command What You Deserve:</strong><span style=background-color: rgba(255 255 255 1); color: var(--__N4QdCheV6mGo#0f1111)> Master the strategies to set and defend higher prices securing the margins that match your value.</span></li></ul><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Overcome the limitations that sabotage pricing success and hold your business back</span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>.</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> Stop second-guessing your prices and start commanding what you deserve. </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Fearless Pricing</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> will show you how.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Harness value. Price with confidence. Unleash profits.</strong></p><p></p>