Feminists Feminisms and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist heterosexist and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists Feminisms and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race ethnicity gender and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color Latinas and lesbian and gay audiences decode reinterpret resist and subvert advertising. With this book the editors and contributors address the present lack of feminist scholarship research knowledge or curriculum in advertising and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.