FENDER 75 YEARS

Ubiquitous in the music world Fender® guitars and amplifiers are also icons in popular culture their shapes and sounds instantly recognizable. Authoritatively written and lavishly illustrated Fender 75 Years is the officially licensed anniversary celebration of the company and its legendary instruments. Originating in Leo Fender’s modest radio and amplifier repair shop in Fullerton California Fender Musical Instrument Corporation went on to become the world’s preeminent name in musical instruments. Today Fender’s guitars amplifiers and script logo are recognizable even to those with only a casual interest in music. From Fender’s first instrument—a 1946 lap steel guitar—to Leo Fender’s groundbreaking early six-string guitar designs like the Esquire that set the standard for the electric guitar explosion to follow author Dave Hunter traces Fender’s entire history to the present. All the innovations and landmark models are here as well as legendary players who became synonymous with Fender instruments across musical genres. In addition to the instantly recognizable Telecaster® and Stratocaster® Hunter examines Fender’s legendary offset guitars like the Mustang® Jazzmaster® and Jaguar® and such lesser-known models as the Coronado Bronco™ and more. The Jazz Bass®and Precision Bass® also feature as do Fender’s acoustic guitars and workhorse amplifiers like the Bassman® Twin Reverb® and Princeton® to name a few. Along the way readers get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock ’n’ roll pioneers like Hank Marvin and James Burton; classic-rock icons like Jimi Hendrix and Eric Clapton; blues legends Bonnie Raitt Stevie Ray Vaughan and Buddy Guy; alt-rock gods J Mascis and Kurt Cobain; more recent guitar heroes like Courtney Barnett beabadoobee and H.E.R. …the list goes on. In addition Hunter explores the work of the award-winning Fender Custom Shop and the guitars produced there.   Illustrated throughout with rare images from company archives Fender 75 Years treats readers to rare behind-the-scenes views of the shop floor throughout the years studio imagery of the guitars rare period advertising and brochures and performance images of Fender players. It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for every guitar enthusiast.