Festival and Events Management

<p><strong>Festival and Events Management: an international perspective</strong> is a unique text looking at the central role of events management in the cultural tourism and arts industries. <br><br>With international contributions from industry and academia the text looks at the following: <br>* Events & cultural environments <br>* Managing the arts & leisure experience <br>* Marketing policies and strategies of art and leisure management <br><br>Chapters include exercises and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.</p>