FINANCIAL MARKETING USING “R”

Even in the more developed countries of the globe a structured strategy to selling financial services is a relatively new phenomenon. This is especially true in the United States. During the early part of the twentieth century the marketing of packaged products such as confectionery food soft drinks and toiletries has been the focus of a massive investment in traditional marketing skills and capabilities. Examples of these types of commodities include: Brands like Coca-Cola Wrigleys Gillette Campbells and Cadbury have been able to become and maintain their positions as market leaders in their respective industries thanks to consistent investments in marketing that have been made beginning in the 1920s and continuing well into the twenty-first century.