Find Your Market

<h4>A short practical guide showing you how to find <u>the right market</u> for your product or innovation</h4><p><br></p><p>The market a startup chooses to pursue has a significant influence on its odds of finding success.</p><p><br></p><p><em>Pick </em><strong><em>a strong market</em></strong> with customers that value the unique benefits of your product or innovation and hypergrowth might follow. <em>Pick the wrong market</em> and everything will feel like a slug...</p><p><br></p><p>You'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...</p><p><br></p><p>In spite of the importance of picking the right market entrepreneurs spend little to no time thinking through their market strategy.</p><p><br></p><p><em>Unsurprisingly</em> <strong>73% of startups enter the wrong market<em> first</em></strong>.</p><p><br></p><p>That's time they waste runway they lose and opportunities that are suddenly off the table.</p><p><br></p><p>Deciding which customers to target should never be an afterthought.</p><p><br></p><h4>Learn to identify the right market for your innovation every time</h4><p><br></p><p><em>Find Your Market</em> will show you how to:</p><p><br></p><ul><li>Flesh out the core value of your product or innovation</li><li>Identify promising market opportunities derived from the unique strengths of your technology</li><li>Strategically evaluate the most promising market opportunities</li><li>Gain conclusive evidence that a market is worth committing to</li><li>Mold your positioning and go-to-market strategies to get the growth engines going</li><li>Evaluate the market or customer fit on an on-going basis</li><li>Identify expansion market opportunities to keep the growth going</li></ul><p><br></p><p>It's everything you need to make great market selection decisions.</p><p><br></p><h4>Find Your Market was written for:</h4><p><br></p><ul><li><strong>Deep Tech or Frontier Entrepreneurs</strong>: Founding teams with unique technologies ideas or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.</li><li><strong>Solution-First Startups</strong>: Founders that may have already built a full product or large parts of a product and that are now looking for greater traction or early customers.</li><li><strong>Technology-push firms</strong>: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.</li></ul><p><br></p>