Five Eyes On the Fence

Five Eyes on the Fence: Protecting the Five Core Capitals ofYour Business debunks the myth that a business's healthis judged by its bottom line alone-by its financial capital.Instead the book proves that financial capital is abyproduct of four other capitals:(1) human capital is defined by a company's and itsemployees' soft and ingrained attributes like personalitiesintelligences behavioral traits values attributesand motivators;(2) intellectual capital defined by the comp any's and itsemployees' knowledge and experience;(3) social capital or the company's network of peopleand associates; and(4) structural capital the glue that holds all of thesecapitals together in the form of processes systems andmodes of delivering a product or service.By exploring both positive and negative case studiesreaders learn to consider these five capitals as an intricateweb making decisions according to the interplaybetween each of the capitals rather than focusing allof their energies on the cold hard and logic-driven financial statement.