Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Five Pennies is THE FIELD MANUAL for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build Grow and Manage a National Franchise Brand! Featuring Examples of 20 Best of Class Franchise Brands to learn from - and 10 Mega-Wreck stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a Best Practices Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System